Multiscreen: monetization or mayhem?

Megatrends are making their mark in the video entertainment industry, affecting device manufacturers, content distributors and consumers alike. These trends include the collision between over-the-top (OTT) content distribution using the internet and pay TV business models, the blossoming of connected TV strategies and the increasing importance of social media in TV.

In the past companies in the content production, distribution and device manufacture spaces have for the most part worked together – and they will continue to do so – however, the future will also see these industries increasingly collide, as for example consumer electronics (CE) device manufacturers look to distribute content in the search for incremental and recurring revenues.

ACCESS understands and is excited about these megatrends. We’ve written this white paper because we would like to share with customers and potential customers the fundamental principles that our experience has taught us can help digital content stakeholders can successfully surf the megatrend waves.

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